Born to fruition in late 2020, “Cherish, The Love” is a lifestyle brand founded by Syahnaz Sadiqah(Indonesian actress and TV personality), her friends, and family that focuses on comfort, simplicity, and quality of life. These focus points come in the form of colorful threads, relaxing materials, and functional, sustainable designs.

From daily outdoor activities to staying at home watching movies, our products are made with everyone in mind. Regardless of race and identity, allowing any audience to connect and “cherish” the products in their own way; Never out-of-place, never out of style.

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