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NOTHOMME is a Harajuku-inspired Japanese brand that was founded in 2015. The “NOT” in the brand name “NOTHOMME” signifies the brand’s unwavering creative philosophy of “Incorporating new elements and styles into the design space,” while “Incorporating new elements and styles into the design space” represents the brand’s commitment to break convention.

The brand adheres to the Ura Harajuku American street spirit passed down in the 1990s, firmly believes in the spirit of craftsmanship, and implements the design power and spirit on maintaining the orthodox Japanese street style and quality, creating a brand that is not lost in quality and affordable.

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