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“PUK, founded in 2022 by Chinese rapper 布瑞吉(Bridge), officially stands for Peaceful United Kingdom. He is dedicated to transforming PUK into a creative team, a cultural symbol, and a lifestyle brand, transcending the traditional definition of a clothing brand. The first series released by PUK draws inspiration from the 1990s Hip-Hop style, with the graphic IP of “Earthling” at its core. It showcases the team’s adventurous and innovative spirit through a vibrant color palette and interesting product craftsmanship. PUK aims to engage with Hip-Hop enthusiasts through its products and convey the team’s attitude.”